market research
+ m&e + strategy
AFRICA + MIDDLE EAST
We're an independent full-service market research agency, specialising in: brand + consumer + product + digi-innovation + social impact
QUALITATIVE + QUANTITATIVE RESEARCH
GEN Z + B2C + B2B + EMERGING MARKETS + NGO/NPO
FMCG + FINANCE + MEDIA + TELCO + PHARMA + EDUCATION
APPS + DIGI/TECH + E-COMMERCE + UI/UX
BRAND SALIENCE + PROFILING + POSITIONING + STRATEGY
CORPORATE SOCIAL IMPACT + MONITORING & EVALUATION
what we do
MORE THAN JUST MARKET RESEARCH...
market research
→ quantitative
→ qualitative
→ mixed methodology
social impact
→ corporate social responsibility
→ monitoring & evaluation
→ measuring program impact
strategy
→ market positioning
→ consumer profiling
→ brand salience + development
digi-innovation
→ platform UI/UX
→ digi/tech/app design ideation
→ e-commerce
our reach
DIGITAL VS. TRADITIONAL RESEARCH ACCESSIBILITY
sub-saharan africa
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middle east + north africa
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our style
WE KEEP IT REAL
authentic
We keep it real to remain true to nuanced human insights and champion consumer's needs and opinions.
apt
We focus on what matters through freedom of simplicity and relevance, answering curiosities strategically.
agile
We curate consumer narratives through nimble methodologies that draw people together to share, create, ideate and evolve.
alive
We develop consumer strategies that dare, surprise and inspire new opportunities that champion our client's business objectives.
have we 'wow-ed' you?
SCROLL DOWN FOR MORE DETAILED INFO ABOUT OUR EXPERTISE + WHO WE'VE WORKED WITH
pOP US A MAIL WITH YOUR RESEARCH BRIEF... OR BOOK TIME WITH US...
...OR SCROLL RIGHT DOWN FOR OUR CONTACT DEETS
gen z... plug into our know-how
WE'VE GOT ALL THE GOODS WHEN IT COMES TO UNDERSTANDING YOUR GEN Z MARKET!
In 2019 we travelled South Africa to find out who the real Gen Z are...
AND... we're about to launch our 5-year follow up now that Gen Z are in the job market... working + earning + spending + living + connecting!
what's the tea?
TAP INTO WHAT WE ALREADY KNOW
→ 1-hour qualitative research documentary film (4x key topic sections)
→ Detailed insight report
→ Tons of insights on what makes Gen Z tick!
*'tea' as in... juicy information
bespoke research
GET YOUR OWN UNIQUE INSIGHTS FOR YOUR BRAND/ PRODUCT/ INDUSTRY
→ You are 100% in control of the methodology + scope + topics + brand-specific questions
industry syndicate
SHARE IN A FULL-SCALE GEN Z INDUSTRY INSIGHT DEEP-DIVE PROJECT
→ You only foot a % of the total cost
→ You get all the industry insights
→ You can bolt-on customised questions
quarterly omnibus
STAY UP TO DATE
→ Add your unique brand-specific questions to the quarterly questionnaire
→ Consistently stay up-to-date with your Gen Z's changing trends + behaviours
our street cred
we've got this. you're in safe hands
years of research experience
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ui/ux research projects for new digi-tech apps + platforms
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product/brand positioning projects + ideation
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country reach across africa + middle east
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consumer profiling + segmentations + journeys
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hours of research fieldwork
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in our clients' words...
Lara is a consummate professional and comes with a wealth of knowledge on qualitative research. The wealth of information we received in the report forms the basis of how we are refining our project design to align with industry demands. The caliber of tech industry participants recruited for interviews was spot-on and highly relevant. The greatest value-add was the space created for the SA tech industry to interact with us and our suppliers to create clear alignment on how job creation would best be fostered within the ICT space.
Lara worked as the qualitative research lead for an industry exploratory research project. As part of the work, she set up the research design, created the interview sample stratification and advised our client on the best method for conducting the industry qualitative research. In my experience, Lara was professional and clearly well-versed in qualitative research and client relationships. She is also able to balance the needs of the client (or business) with the needs of the project with ease. I would highly recommend working with her and The Qual Agency.
We commissioned The Qual Agency to conduct a national qualitative research project across 26 public universities. With an agile, digital and in-depth conversational methodology, they were able to answer our key objective: 'What are the key success indicators for students to thrive at University?' The Qual Agency is professional, adaptive, collaborative and above all deeply cares about the integrity and quality of their work.
we've worked with some of the biggest...
brands + end-clients + NPOS + research agencies
DELVING INTO OUR SPECIALISED EXPERTISE + EXPERIENCE
social impact
NPO + NGO + CORPORATE
MONITORING & EVALUATION | CORPORATE SOCIAL RESPONSIBILITY
We've built customised Theory of Change models where we've effectively identified, measured and tracked program/ intervention effectiveness using our unique Impact Driver Indexing.
Focus areas:
Youth Unemployment + Economic Empowerment + Gender Equity + Tech/Digital Inclusion + Sexual Health + HIV Prevention + Mental Health Support Systems + Hustlepreneurship + Financial Literacy
Post-insight Strategies:
Industry solution co-creation workshops + Program Effectiveness Optimisation (PEO) + Next Intervention Strategy + Impact Driver Index Tracking (year-on-year/ intervention wave-on-wave)
Who we've worked with:
*CLICK LOGO TO VISIT WEBSITE
digi-innovation
B2C + B2B + EMERGING MARKETS + INFORMAL TRADE
FIN-TECH + INSURE-TECH + MOBILE MONEY
APPS + DIGITAL PLATFORMS + E-COMMERCE + PLATFORM UI/UX
We've worked on digi-innovation projects that create consumer + business digi-econsystems that THRIVE!
... think: fintech that enables smart spending/ or apps that make the mundane convenient/ or user platforms that simplify complexity.
Focus areas:
New Platform Ideation + Platform UI/UX Evaluations + Feature Optimisations + Identifying USPs + User Needs Assessments + User Journey Mapping
Post-insight Strategies:
Product MVP vs. Beta Strategy + Go-to-market Strategy + Market Positioning Strategy + Digital Product Strategy
Who we've worked with:
