DIGI-RESEARCH
& AGILE INSIGHTS
FINANCE + APPS + DIGI + TECH + UI/UX
MARKET POSITIONING + PROFILING + IDEATION
GEN Z + digi-smart emerging MARKETs + B2B EMERGING ECONOMIES
We're an independent market research agency with a Sub-Saharan footprint specialising in all things digital, from our mobile-smart methodologies to digi-smart consumers to digi-product exploration.
Our mission is to create consumer digi-ecosystems that THRIVE!
... Think: fintech that enables smart spending, or apps that make the mundane convenient, or user platforms that simplify complexity.
Our role is to break down the barriers between digi-products + consumers + developers + creative design, through our smart digital research methodologies that uncover authentic consumer nuances and brought to life through agile insights activations.
what we do
WE CURATE + VALIDATE + IDEATE
mobile market research methodologies
→ quantitative + qualitative surveys
→ qualitative circles (i.e. focus groups)
→ qualitative in-depth interviews
impact-savvy consumer reach + PANELS
→ digi-smart emerging markets
→ generation Z
→ B2B emerging economies
smart consumer strategy
→ market positioning
→ consumer profiling + segmentation
→ competitor USP differentiation
agile insight ideation + activation
→ app/platform UI/UX evaluations
→ app design ideation
→ new or revitalization of brands
our reach
WITH OUR EMERGING MARKET AND ECONOMIES FOCUS... AFRICA IS THE PLACE TO BE...
→ South Africa
→ Nigeria
→ kenya
→ ghana
→ uganda
→ tanzania
→ zambia
→ zimbabwe
→ ivory coast
→ madagascar
these are our key markets, we have reach across the whole continent
our style
WE KEEP IT REAL
authentic
We keep it real to remain true to nuanced human insights and champion consumer's needs and opinions.
apt
We focus on what matters through freedom of simplicity and relevance, answering curiosities strategically.
agile
We curate consumer narratives through nimble methodologies that draw people together to share, create, ideate and evolve.
actionable
We develop consumer strategies that dare, surprise and inspire new opportunities that champion our client's business objectives.
our street cred
we've got this. you're in safe hands
we've worked with some of the biggest brands + GLOBAL RESEARCH AGENCIES + end-clients
our team
meet the people who make the dream work!
Lara faris
FOUNDER | INSIGHTS STRATEGIST + BRAND BUILDER
siobhan benson
QUALITATIVE RESEARCHER
mashudu molefe
QUALITATIVE RESEARCHER
itumeleng soga
QUALITATIVE RESEARCHER
we're growing
email us at jobs@thequal.agency to find out if we have any open positions
our contact deets
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